AMERICAS SEABASS

Advertising Campaign & Branding

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Art Director and Graphic Designer: Jordan Nussbaum

Copy Writer: George Kusch

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As consumers become increasingly informed and concerned with overfishing and environmental contaminants, buyers are in need of transparent, sustainable, quality seafood that addresses both dietary and environmental concerns. VeroBlue Farms offers a solution by offering sustainable alternatives to these environmental concerns, and ultimately a product that is good for the earth, good for the consumer and good for the fish. As the art director on this campaign we were to create a new and refreshed
look-and-feel that is reflective of the corporate brand’s new positioning. I also directed a three day photoshoot and innovation lab to create assets and capture food photography to support the new brand look and feel.