FITZ COLD BREW

Advertising Campaign & Branding

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Art Director and Graphic Designer: Jordan Nussbaum

Copy Writer: Tim O'Brien

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Fitz is a cold brew coffee new to the market. With cold brew being the hottest new trend, I was tasked with creating a campaign that would make this cold brew stand out.
The brand promise is "Cold brew to fuel your ambition". With this promise, we wanted to encourage consumers that Fitz can help fuel your ambition no matter how big or
small it may be. You can make your mark, your way.

 

This campaign utilized a brand new website, ran in print and digital publications, and used fun tactics on college campuses to attract the target market.